rock start publicity writers workshop

Rock Star Publicity: Book Promotion for the Bold and the Bashful

Marika Flatt

Rock Star Publicity: Book Promotion for the Bold and the Bashful

Marika Flatt

Books don’t sell themselves. It takes a marketing-savvy author to create a successful book project. We will discuss promotion for the assertive author and give promotional alternatives for those who don’t like being in the limelight. Promotion is not a one-time event. It must be ongoing for as long as you want your book to sell.

Marika will help you to establish a promotions plan that will result in impressive book sales now and for years to come.

“Marika is a knowledgeable and engaging speaker who is able to provide content in a way that’s relatable and actionable.”

Corrin Foster, Marketing Manager, Greenleaf Book Group

Thank you for a great presentation. You kept everyone on until the very end — a real compliment to you!

Brian Jud, President of Association for Publishers of Special Sales

Marika Flatt, 2021 Outstanding Austin Communicator, was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M University with a degree in Communications. After taking over the management of that boutique literary firm in just a few short years, she & her husband, Doug, launched PR by the Book in 2002, capitalizing on her love of media & books. Marika is a “connector” by nature, is a past-president of Women Communicators of Austin, serves as an Expert for Independent Book Publishers Association (IBPA), is listed on Twitter’s Women in Publishing (#womeninpublishing) and has served on the selection committee for the Texas Book Festival. Marika also serves on the advisory board for the San Diego Writers Festival and on the committee for the Women’s Storybook Project, based in Austin. Marika has been a regular speaker in the book industry since the late ’90s for organizations such as: Digital Book World, IBPA’s Publishing University, Book Expo America, and Writers League of Texas, among others. In her spare time, Marika has been a travel writer for nearly two decades and serves as the Travel Editor for Texas Lifestyle Magazine. Marika is a regular travel contributor on several TV stations around Texas.


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